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At Ariat it's about the footbed technology.
ATS®
Stability and Comfort from Ariat's Innovative Technology: Ariat's exclusive Advanced Torque Stability (ATS®)
Technology supports and cushions the foot as you move, promoting good posture and reducing fatigue so that you can work or play all day.
•Moisture-wicking footbed provides cool, dry comfort.
•Gel-cushioned footbed with heel stabilizer delivers support, rebound, and stability.
•Lightweight, ergonomic composite forked shank enhances stability.
•Works with a variety of use-specific outsoles.
Ariat's collection of men's western footwear is designed for today's cowboy. On your feet all day? You won't even know it. Superior design and traditional styling, combine for an unbeatable boot in the saddle, on the job or around town.